Minister of Industry, Commerce and Tourism Reyes Maroto announced the creation of the Smart Tourism Network, whose goal is to develop a new tourism business model based on innovation, technology, environmental friendliness and accessibility.
From 25 to 27 June in Oviedo, the Second World Congress on Intelligent Tourism was held, with the participation of the World Tourism Organization (OMT), the Government of Spain and the Government of Asturias. More than 80 international experts of the sector spoke at the meeting, and 600 participants gathered to discuss their reports, including politicians, researchers and representatives of the private commercial sector.
Among the topics discussed were the digital transformation of tourism, the importance of the information base for increasing competitiveness and the need to use new technologies for environmental development.
Seven round tables discussed such important concepts as Big Data, artificial intelligence, Internet of things IoT, Location Intelligence, cloud computing, blocking and virtual and augmented reality. All these technologies will help to make a revolution in modern tourism.
A few days before the start of the congress, with the help of hashtag # Hack4SD, an action was implemented that allowed innovative companies and start-ups to present their projects offering technological ways to improve the maintenance and increase the attractiveness of specific tourist destinations.
The first award was given to Grupo 5 Smart Travel company: it presented an application with which it is possible to measure the level of carbon dioxide and thereby to facilitate the planning of ecological routes.
OMT Secretary General Zurab Pololikashvili said that technology helps the development of society, culture and the environment, and tourism can bring positive changes and make consumption and production norms more environmentally friendly. Pololikashvili added that Spain is one of the leading countries implementing a new model of tourism.
The key moment of the congress was the statement of the Minister of Industry, Commerce and Tourism Reyes Maroto about the forthcoming creation of the “Smart Tourism Network” in Spain. Maroto noted that this network will become a forum for professionals of the tourist sector, which will help them exchange experiences and develop together. She also assured that the national smart tourism strategy is necessary to create a technological infrastructure that would be accessible to everyone and convenient to use. All this will enrich the impressions of tourists and improve the standard of living of local residents.